Keeping up with the algorithm is imperative for your brand to stay relevant on the platform. Luckily, we stay on top of that for you! Here are just a few insights:
Good: Instagram Stories – 24 hour lifespan and will disappear after
Good: Instagram Static Posts – 24 hours
Better: Instagram Carousels – these will last longer because Instagram will feature different slides to viewers.
Best: Instagram Reels – as Instagram tries to compete with Tik Tok videos, they’ve been prioritizing reels. These can last up to two weeks and continue to drive traffic during that time.
